Case Study: Thrive Market

The Objective

Thrive Market is an e-commerce, membership-based retailer that offers top-selling, organic food brands at wholesale prices.

Through Instagram story and feed ads, Thrive aimed to increase quality installs, decrease eCPI across mobile platforms, and stand out in a competitive market with larger incumbents.

The Solution

Craftsman+ leveraged Thrive’s existing assets to produce a social content strategy. We created 6–10 second story ads as well as 15–22 second native feed ads.

The Results

Thrive saw a 45% decrease in eCPI as well as increased results for their story ads. Allowing them to double their marketing spend and scale their acquisition efforts.

The Proof

“Thrive Market was so excited to partner with Craftsman+ on our mobile app install videos. They were creative, flexible, and all-around easy to work with. Not to mention that they delivered incredible results that really helped drop our CPI. It worked so well that we repurposed the video for other social networks like Facebook. We look forward to working with them again!” — Corinne Crockett, Director of Marketing @ Thrive Market

View the full case study here: Case Study: Thrive Market