Case Study: Nike

The Objective

Nike is a household name and one of the leading athletic retailers in the world. The brand is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

The Nike team set out to optimize their App store presence, aiming to drive awareness to the updated app UI, test the significance of localization, all while staying true to the Nike brand aesthetic and quality.

The Solution

Craftsman+ produced App Store videos for Nike that express the energy of the Brand while showcasing the ease of navigation within the App. Craftsman+ refreshed and optimized the creative to ensure maximum reach and top performance.

The Results

Nike saw a double digit lift in global conversions, massively changing their return on their acquisition campaigns.

The Proof

“We saw a significant increase in CVR from the videos Craftsman created on our behalf, which yielded exceptional ROI on our App Store presence.” — Wen Guo, Senior User Acquisition Manager @ Nike

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