Case Study: Game Hive

Game Hive is a leading developer of mobile games for iOS and android. Some of their popular titles include Tap Titans, Beat the Boss, and Tap Tycoon.

With playable vendors, Game Hive ran into recurring industry challenges, including long turnaround times and inflexible CPUs that didn’t couldn’t meet the scalable volume in the same way static and video ads could.

The Solution

Craftsman+’s self-serve playable builder provided Game Hive the solution they were looking for. The team produced more than 50 playable ads with various popular game mechanics in just a month’s time.

The Results

CPU dropped by 90% and met internal ROAS goals.

The Proof

“Craftsman+ was able to bring down the cost per playable ad by an astounding 90%. For the first time ever since running playables, we’ve been able to produce ad units that meet and in some cases exceed our lofty ROAS goals.” — Brett Jones, User Acquisition Manager

View the full case study here: Case Study: Game Hive

--

--

--

We’re a creative automation platform that allows anyone to create and optimize ads across all their marketing channels. Discover us at www.craftsmanplus.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Unlocking Powerful Marketing

Apps I Use: Loom Video Recording App

How to make your electrical contracting business stand out from the crowd.

6 Big Reasons You Need to Use Twitter Ads

C̶r̶a̶t̶i̶n̶g̶ Creating error-free content

Content Writing Tips for High Google Ranking

A Layman’s Introduction to Digital Marketing

How to build a successful brand identity: the case of a “rebel” jewelry brand

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Craftsman+

Craftsman+

We’re a creative automation platform that allows anyone to create and optimize ads across all their marketing channels. Discover us at www.craftsmanplus.com

More from Medium

Google Maps User Research turns into a Zillow Overlay Feature

The Ordinary Redesign — A Case Study

Kitabisa — UX Case Study