The New York Times recently reported on what has been coined “The Miami Migration,” as prominent tech innovators, media moguls, and venture capitalists have moved their residences and businesses to the inviting coastal city, creating a new culture of transformation, invention, and investment. Alex Merutka, Founder and CEO of Craftsman+…

Founder and CEO of Craftsman+, Alex Merutka, has been named to Forbes 30 Under 30 for Marketing and Advertising, Class of 2021. The list hosts a number of the top marketers who are paving the way forward in marketing and advertising through the power of innovation and technology. Forbes highlights…

NEW YORK, December 14, 2020 — Craftsman+, the New York-based creative advertising company, is pleased to announce its expansion into the European marketplace. The fast-growing business is known for its creation of deeply engaging and interactive mobile advertisements and has been embraced by some of the world’s largest brands. As…

Helping brands adapt to current customer needs Personalized Playables With everything happening in our world, user behaviors are changing. Understanding this change is challenging, and not knowing which products to offer your customers can lead to missed conversions. Brands can adapt to this change by allowing their audience to choose what type…

The Objective — Game Hive is a leading developer of mobile games for iOS and android. Some of their popular titles include Tap Titans, Beat the Boss, and Tap Tycoon. With playable vendors, Game Hive ran into recurring industry challenges, including long turnaround times and inflexible CPUs that didn’t couldn’t meet the scalable…

Our SoCal native, ad-tech expert CEO, Alex Merutka returns as an AppiCamper to share a few of his personal productivity tips in his Campfire Stories feature with YouAppi. AppiCampers, as they are cleverly coined, are app marketing experts across the space who write in to share a little bit about…

The Objective — Bon Appétit is a widely popular American food and entertainment magazine owned by global mass media company, Condé Nast. Subscribers of the magazine gain access to exclusive recipes, cooking tips, restaurant recommendations, and more. In efforts to leverage great existing content for a holiday campaign, Bon Appétit sought out the…

Get to know Craftsman+ CEO and Founder, Alex Merutka, on this episode of the Appy Hour Talk Show. Appy Hour is a podcast produced by the App Growth Summit, where hosts sit down with marketing and advertising experts across the space, talking a bit about their craft but mostly asking…

The Objective — Nike is a household name and one of the leading athletic retailers in the world. The brand is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The Nike team set out to optimize their App store presence, aiming to drive…