The New York Times recently reported on what has been coined “The Miami Migration,” as prominent tech innovators, media moguls, and venture capitalists have moved their residences and businesses to the inviting coastal city, creating a new culture of transformation, invention, and investment.

Alex Merutka, Founder and CEO of Craftsman+, joined a number of friends and colleagues to Miami, all whom were welcomed with open arms by pro-business Mayor Francis Suarez. In the article, Alex discusses maintaining Covid-conscious protocol while still getting to experience normalcy and opportunity, surrounded by like-minded entrepreneurs in a city of untapped potential.

Read the full article here at the New York Times: Join Us In Miami! Love, Masters of the Universe

Founder and CEO of Craftsman+, Alex Merutka, has been named to Forbes 30 Under 30 for Marketing and Advertising, Class of 2021. The list hosts a number of the top marketers who are paving the way forward in marketing and advertising through the power of innovation and technology. Forbes highlights Alex and Craftsman+, bringing creative and scalable solutions to the advertising world, particularly through interactive ad units. Alex’s class peers include Elijah Schneider, recognized for his social media agency, Modifly, Talia Bender for her work focusing on equity in the workplace at The Female Quotient, and many others creating powerful impact across a number of verticals.

View Alex’s full Forbes profile here

Helping brands adapt to current customer needs

Personalized Playables

With everything happening in our world, user behaviors are changing. Understanding this change is challenging, and not knowing which products to offer your customers can lead to missed conversions. …

The Objective

Game Hive is a leading developer of mobile games for iOS and android. Some of their popular titles include Tap Titans, Beat the Boss, and Tap Tycoon.

With playable vendors, Game Hive ran into recurring industry challenges, including long turnaround times and inflexible CPUs that didn’t couldn’t meet the scalable…

Our SoCal native, ad-tech expert CEO, Alex Merutka returns as an AppiCamper to share a few of his personal productivity tips in his Campfire Stories feature with YouAppi. AppiCampers, as they are cleverly coined, are app marketing experts across the space who write in to share a little bit about themselves, their experiences, and some helpful advice for readers to take away.

Especially in uncertain and ever-fluctuating times, we all find ourselves becoming more introspective, trying to navigate the world around us while balancing the flux of our daily lives. Alex dives into a pivot point in his career to illustrate the ways he finds he gets the most out of himself, personally and professionally.

Read 5 Ways to Do Your Best Work by Alex Merutka on the YouAppi blog: 5 Ways to Do Your Best Work

The Objective

Bon Appétit is a widely popular American food and entertainment magazine owned by global mass media company, Condé Nast. Subscribers of the magazine gain access to exclusive recipes, cooking tips, restaurant recommendations, and more.

In efforts to leverage great existing content for a holiday campaign, Bon Appétit sought out the…

Get to know Craftsman+ CEO and Founder, Alex Merutka, on this episode of the Appy Hour Talk Show. Appy Hour is a podcast produced by the App Growth Summit, where hosts sit down with marketing and advertising experts across the space, talking a bit about their craft but mostly asking wide-ranging questions on anything and everything.

Learn Alex’s POV on changing the game of mobile ad creative, and also hear about his volleyball backstory, swimming with the sharks, and so much more.

Visit the AGS site for the whole episode and where you can download: Appy Hour Talk Show — Alex Merutka

The Objective

Nike is a household name and one of the leading athletic retailers in the world. The brand is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

The Nike team set out to optimize their App store presence, aiming to drive…


We’re a creative automation platform that allows anyone to create and optimize ads across all their marketing channels. Discover us at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store